I wrote a post about my efforts to write a book, my take on the publishing industry, and my desire
If marketing whiz Jeff Hayzlett ruled the world, one of the first orders of business would be to outlaw the
A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR, and
We all have emotional connections to brands, whether we care to admit it or not. If you always buy a
One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public
If I’m being honest, I have never had much use for books about public relations. When I was studying marketing
Everyone in service businesses talk about it. Amazon.com lists more than 100,000 titles on the topic. Sometimes it seems like
It baffles me when companies hire lawyers to manhandle public relations issues. Don’t get me wrong; I love lawyers —
Though I enjoy following politics and have had many lively conversations about the presidential campaign, I have hesitated to write
The book publishing world has been in tremendous flux in recent years, but I had no idea how much so
Publish or perish! We hear about it in the context of academia all the time. In order for would-be professors
Sitting in a restaurant with a friend recently, I asked a simple question: How many cameras are in this place?