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With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputations.
How to Protect (or Destroy) Your Reputation Online provides a wealth of practical information on how to protect your online reputation and even remove negative content from search results. It will teach you how to:
John’s expertise extends to managing delicate crisis situations ranging from existential threats that could dismantle a company to more immediate issues impacting the bottom line. He has a proven track record in devising sensible, strategic responses to crises, making him a sought-after voice and confidant for CEOs and top executives. Whether dealing with neighborhood opposition in real estate projects (NIMBY situations) or navigating through the fallout of corporate malfeasance, John’s approach to crisis management is both nuanced and effective.
How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
Every smart entrepreneur knows social media is the biggest opportunity — and the bi ggest risk — to every business. John David has nailed the techniques for making sure you get all the good, without the pain.
— Douglas A. Blackmon, Winner of the Pulitzer Prize, Former Bureau Chief and Senior National Correspondent, The Wall Street Journal. Author of Slavery by Another Name
Perception is in the eye of the beholder. In a connected society, your reputation precedes you. What you do, say, share and even consume online defines you. John David makes it very clear that without management and intent, your reputation is left for others to interpret.
–Brian Solis, digital analyst, anthropologist and author of X: The Experience When Business Meets Design
This profound revolution in human communications is terribly exciting, but comes with risks because anyone can say anything at any time, whether true or not. John expertly guides you through the challenges and pitfalls of online reputation so you put your best face forward when customers are looking for you or your brand on the Web.
— David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese.
Your personal reputation is the most important thing you have in business— read this book to make sure you keep it!
— Jeffrey Hayzlett, Primetime TV & Podcast Host, Chairman C-Suite Network and author of Think Big, Act Bigger
In our electronic age, where seemingly every action is monitored, the power to damage one’s reputation is literally in the palm of our hands. I caution my students and other digital natives to be concerned about how, and what their social media profiles and posts are communicating. This book explores new facets of public image, and is a must-have for every PR practitioner’s library.
— Margot Winick, Assistant Vice President of University Communications and Professor, University of Miami
Everyday we read about email addresses hacked here or private pictures being posted there and we never think it will happen to us. The sad truth is that our secrets – financial, medical, personal, and more – are just a click or two away from being stolen and exploited. Instead of being digital ostriches with your head in the sand, the best defense is to read John David’s timely book and put his techniques to work protecting your precious digital data. Do it now before it’s too late.
–Bruce Turkel, CEO of Turkel Brands and author of All About Them: Grow Your Business by Focusing on Others
Having known John David as a top public relations consultant for more than 20 years, I can attest to his expertise with complex communications issues. Reading this book, he immerses you in the increasingly complicated world of online reputation, explains our frightening vulnerabilities and artfully describes how we can and should defend ourselves. How to Protect (or Destroy) Your Reputation Online is a must-read for CEOs, business owners and students alike.
–Scott Page, CEO of the Lifeline Program and author of It’s Never Too Late
With the exponential growth of the Internet, one of the most important issues facing attorneys today is protecting their online reputation. It is a call I receive almost weekly: “How do I deal with false, negative online reviews?” John David is always my first call, and this book is a must-read for anyone who relies on the Internet for business.
— Brian Tannebaum, Criminal/Ethics Defense Lawyer and author of The Practice
At David PR Group, we’re more than just a PR firm; we’re a partner in your success. Let’s start with a project and grow from there.