We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential
Recently, I spoke at my local chamber of commerce about online issues, and a number of attendees approached me about
When I first started my career in public relations, I was really lousy at asking for the sale. I always
The university admissions process is a big topic around my house these days as my daughter is prepping for college
Despite incredible advances in technology, the development of messaging during a crisis still feels like it is done on the
Here’s a news flash from well-known speaker and author David Avrin: Your marketing probably sucks. Ouch, right? In his latest
Measurement in the world of public relations has always been an ethereal concept. Putting a value on media coverage or
While researching my book about online reputation issues, I was fortunate to speak with executives from several of the top
As I read more business books and meet more authors, I find it interesting that many have started out writing
Travel website TripAdvisor aspires to be a complete online travel resource, offering the ability to research destinations, compare prices on
Founded in 2004, the online review site, Yelp, often confounds business owners. It is, without question, one of the dominant
Late last year, I met author and customer experience sage Brian Solis. My blog post about my conversation with him,
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