Tim Cook “Comes Out” with Authentic Communication Delivered Directly

When I read Tim Cook’s bylined piece in Bloomberg BusinessWeek this morning, I was more interested in the “how” rather than the “what” or even the “why” of this story.

Cook took a page directly from the playbook popularized this summer by LeBron James – author an authentic, genuine message and deliver it as directly and cleanly as possible to your audience.Read More