DavidPRBlog
Apple CEO Takes Page From LeBron’s Playbook
Tim Cook “Comes Out” with Authentic Communication Delivered Directly When I read Tim Cook’s bylined piece in Bloomberg BusinessWeek this
Tim Cook “Comes Out” with Authentic Communication Delivered Directly When I read Tim Cook’s bylined piece in Bloomberg BusinessWeek this
Rarely a week goes by that I don’t encounter someone who is frustrated with social media. I have friends who
More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end
One of the first things I learned in journalism school, and later honed in my PR career, was the concept
It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails
Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they
A few years ago when traveling to meet a client, a story about his business was published in the local
As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the
What do every great movie, book and marketing campaign have in common? The answer: a great story. Now this may
The winds of backlash are again brewing near the shores of Lake Erie as Cleveland Cavaliers’ fans await “The Decision”