Will you fly on a Boeing 737 Max?

Will you fly on a 737 Max? | David PRBooking flights for summer travel is in high gear so here’s a question: Will you fly on a Boeing 737 Max, assuming its anti-stall problem gets fixed to the satisfaction of the FAA? For a couple reasons, I don’t think I will; but more importantly, I question whether the 737 Max will ever fly again.

For those who don’t know the backstory, the 737 Max is the latest iteration of Boeing’s 737 aircraft which first started flying in the late 1960s. Its stabilization system, and perhaps a flawed iterative design, have been blamed for two crashes that killed 346 people. The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If you are looking for more details about the system/design issue, I found this article interesting, Is the Boeing 737 Max Worth Saving? )

When planes crash, we eventually learn what happened (black boxes and the like), and in most instances the crash is caused by something specific that has little to do with the plane itself. Birds fly into engines as happened during the Miracle on the Hudson, improperly stowed hazardous materials catch fire and a Valuejet plane plummets into the oblivion of the Everglades, or some form of human error leads to a catastrophe. Most of the time, it’s weather, terrorism or pilot error – but not a flaw with the plane itself. And even in the case of TWA flight 800 which exploded in 1996 after faulty wiring ignited the plane’s fuel, that was a problem on one aircraft that wasn’t detected on the whole fleet of then 747s.

Boeing’s problem impacts 344 planes operating around the world, and the issue affects all the planes due to the overall design and the systems that keep them in the air. When planes fall out of the sky because of a flawed design or a botched system, consumers will rightfully panic and it’s hard to imagine the flying public embracing the 737 Max, even if it gets the thumbs up from the FAA.Read More

Time for PR to Take Back Reputation Management

All roads lead to reputation managementAs an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term.  We learned about it in our college courses and included it on our websites as a practice area.  But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world.  Today, when you mention reputation management, most people equate it with “online” reputation management and the act of trying to manipulate search results by pushing down, burying or suppressing negative content and links.

If you don’t believe me, ask Wikipedia (cue groans.)  I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management:

Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results.

Ouch, right?Read More

5 Reasons to Start a CEO Blog

5 reasons to Start a CEO BlogPublish or perish!  We hear about it in the context of academia all the time.  In order for would-be professors to be considered for tenured positions, they need to regularly showcase their brilliance through publishing relevant scholarly works.  I would argue that CEOs should follow the same advice though they need not regularly publish doctoral-thesis-worthy communications but rather compelling blog content which can advance their business and personal interests.  Below are five reasons why companies should embrace the CEO blog:

Puts a face to your organization.  A CEO is almost always the best single human asset that a company has, particularly start-ups and smaller companies.  Yet many businesses hide their top asset behind a marketing curtain.  A short website bio, usually without contact information, makes most CEOs appear inaccessible.  If your goal is to be a customer-facing and customer-focused organization, a CEO blog can create a public face for a company.  Showcasing your company’s personality can go a long way to defining your values.Read More

3 Pieces of Advice From an Online Reputation Fixer

Originally published on PRDaily.com

For the past two years, I have been building a segment of my business around helping people with online problems.

Striving to get negative content removed from search on behalf of my clients has been, without question, one of the most interesting things I have done in my 25-year career in public relations.

I gained interest in the practice due to a number of factors. Part of it was directly related to hearing an increasing number of online horror stories, and the other part of it has to do with my sometimes overly righteous personality. I have strong opinions about what is fair and what is unfair in life, and the Internet can be incredibly unfair. It enables people to say almost anything they want. The door to the online world is wide open for crazy people, mean people and folks with an axe to grind.

As I develop my own reputation as something on an online reputation fixer, I have learned that a huge number of folks have issues with our digital world. The Internet plays a major role in how we are perceived, and many of the challenges facing PR professionals today have to do with online issues. Quickly and steadily, the two worlds are starting to collide.Read More

Managing Corporate Online Hate

ManageOnlineBrandHate

While I’m certain she wasn’t pondering online reputation management, Taylor Swift had it right when she sang “the haters gonna hate, hate, hate” in her hit single “Shake it Off.” Online hate remains a major problem in business today, and sadly, we can’t always just take the pop starlet’s advice and roll with it.

Hate blogs and hate websites can pop up overnight, and if written by clever authors, can quickly rise to the top of search results. Reputational and economic damage frequently follow.

When confronted with negative online content that hinders your business or damages your organization’s reputation, the best advice is to remain calm and make a sound assessment. While the first reaction may be to blast away at the hate blog, defamatory post, negative news article or nasty review, we have found that it makes more sense to slow down and develop a strategy before confronting the source—assuming you can figure out who posted the negative information in the first place.Read More

Uh-Oh, Girl Scouts Changed Thin Mints

Now Vegan jpg David PR GroupIt’s Girl Scout cookie season, and I know this because there are 17 cases of the tasty treats in my living room. This annual resolution buster, happily nestled between Christmas and Easter, marks the biggest annual fundraiser for Girl Scouts, and cookie selling remains an iconic rite of passage for young girls (and their moms) throughout the United States. My daughter began selling the cookies seven years ago, and I have helped sell them at my office, loaded the car for booth sales throughout our neighborhood, and wolfed down more than my share of Tagalongs, Samoas, and Do-si-dos. (You can keep the lemon ones and the logo-emblazoned butter cookies.) But of course, the star of the Girl Scout cookie universe is the chocolate-covered, peppermint-flavored wafer known as the Thin Mint. This year, though, there is something rotten in the state of baking sheets: Thin Mints have gone vegan!Read More

Should the U.S. have Google’s “Right to be Forgotten” too?

image

Google last week unveiled a system which enables citizens of the European Union to ask the search engine to remove results from its listings. The move comes in response to a landmark E.U. court ruling which gave people there the “right to be forgotten.”Read More

Sterling Scandal Winners and Losers

image

The Donald Sterling imbroglio captivated both sports and non-sports fans this past week. The story moved so fast that we went, in a span of a few days, from not knowing a thing about the L.A. Clippers owner to knowing far too much and then seeing him banned as an NBA owner. Looking at it in review, I see some clear winners and losers.Read More

All Reputation Management Tools Not Created Equal

image

An over-reliance on a familiar tool is a concept made famous by American psychologist Abraham Maslow who in 1966 said: “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”

Recently, I worked on two interesting yet vastly different online reputation problems, and the experiences affirmed to me that even though online reputation management issues are diverse, “hammers” are very popular.Read More

Online Image Repair: From “Do Nothing” to “Black Ops”

image

Managing negative internet content has become part of the marketing mix for many companies.  And if we judge by the frequency of ads on satellite radio for online reputation management firms, it might lead you to believe that we all have a problem that needs fixing.Read More