David PR Group | Public Relations, Reputation Management and Attorney Marketing
David PR Group | Miami, Florida
In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story itself was interesting, one thing that struck me was that 60 Minutes didn’t have a photograph of the famous trader. The background was that he had purchased the rights to any photos taken of him and prevented his image from being published anywhere.Read More
The Donald Sterling imbroglio captivated both sports and non-sports fans this past week. The story moved so fast that we went, in a span of a few days, from not knowing a thing about the L.A. Clippers owner to knowing far too much and then seeing him banned as an NBA owner. Looking at it in review, I see some clear winners and losers.Read More
An over-reliance on a familiar tool is a concept made famous by American psychologist Abraham Maslow who in 1966 said: “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”
Recently, I worked on two interesting yet vastly different online reputation problems, and the experiences affirmed to me that even though online reputation management issues are diverse, “hammers” are very popular.Read More
At some point in the recent past, it became popular to include one’s awards and accolades in your e-mail signature. It’s now common to finish reading an e-mail and then notice that the sender’s company is a “Great Place to Work” or a member of the (insert trade magazine here) “Top 100.” While I don’t like to see e-mail monikers overwhelmed by such plaudits, I must admit that I’m a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.Read More
One day last week, my wife called me and she was aghast regarding the story of Josh Hardy, a seven-year-old cancer survivor from Virginia who is suffering from a severe infection due to his weakened immune system. There’s a drug in development that can treat Hardy’s critical and potentially fatal condition, but the pharmaceutical company was refusing to give the medicine to the kid. Read More
One of the Internet’s most popular websites is the free online encyclopedia called Wikipedia. The site is viewed as an objective source of information and contains entries and listings on the world’s most common subjects as well as mundane and little-known topics.Read More
One doesn’t typically equate Miami with artifacts and prehistoric ruins, but today the city has a bona fide archaeological controversy on its hands. And while my knowledge of antiquities is best measured by how many times I have seen Raiders of the Lost Ark, I do know a good PR mess when I see one. This tale began earlier this month when archaeologists announced they had uncovered remnants of a Tequesta Indian Village on prime downtown Miami real estate. The site, called “highly significant” by one anthropologist, includes eight large circles comprised of uniformly carved holes in native limestone that are believed to be foundation holes for dwellings dating as far back as 2,000 years.Read More
Last December I wrote a blog post about the movie Anchorman 2, and after it ran, a producer from Al Jazeera America called and asked if I would be interested in appearing on the cable network to discuss the marketing of the Will Ferrell movie. It made me pause and think.Read More
Like millions of other football fans, I watched the NFC championship game when the Seattle Seahawks defeated the San Francisco 49ers to advance to the Super Bowl. At the end of the game Seattle defensive back Richard Sherman was interviewed by Fox’s Erin Andrews, and he proceeded into an epic rant disguised as an interview. The Seahawks had just advanced to the Super Bowl, but the only thing Sherman wanted to do was disparage 49ers receiver Michael Crabtree. The vitriol spewing, wild-eyed Sherman appeared unhinged. Take a look.Read More
While I don’t know who will win next week’s Super Bowl game between the Seahawks and the Broncos, I can say with certainty that, for many, the best part of the game will be the commercials. Advertisers have a lot at stake, paying nearly $4 million for the average 30-second spot, and they are leaving little to chance. They don’t just pick their best commercial and hope it catches our eye on Super Sunday – they start promoting the spots online and on television in advance. Yes, that’s right, we now have commercials promoting the commercials.Read More