It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. Cuban, owner of the Dallas Mavericks and a star of CNBC’s Shark Tank, takes privacy so seriously that he has multiple business interests devoted to helping individuals and companies send and receive messages and post on social media more securely and more privately.Read More
5 Questions with Mark Cuban About Online Privacy
Posted on: 09.17.14 Posted in: DavidPRBlog
New Trend: Be Invisible Online
Posted on: 09.11.14 Posted in: DavidPRBlog
Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible.
A study last year from the Pew Internet Research Project found that most internet users would like to be anonymous online at least occasionally. The report said that 86 percent of users have taken steps to remove or mask their digital footprints—ranging from clearing cookies to encrypting their email, from avoiding using their name to using virtual networks that mask their internet address.Read More
Should the U.S. have Google’s “Right to be Forgotten” too?
Posted on: 06.02.14 Posted in: DavidPRBlog
Google last week unveiled a system which enables citizens of the European Union to ask the search engine to remove results from its listings. The move comes in response to a landmark E.U. court ruling which gave people there the “right to be forgotten.”Read More
Every Business Needs a Reputational Firewall
Posted on: 05.15.14 Posted in: DavidPRBlog
In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story itself was interesting, one thing that struck me was that 60 Minutes didn’t have a photograph of the famous trader. The background was that he had purchased the rights to any photos taken of him and prevented his image from being published anywhere.Read More
All Reputation Management Tools Not Created Equal
Posted on: 04.22.14 Posted in: DavidPRBlog
An over-reliance on a familiar tool is a concept made famous by American psychologist Abraham Maslow who in 1966 said: “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”
Recently, I worked on two interesting yet vastly different online reputation problems, and the experiences affirmed to me that even though online reputation management issues are diverse, “hammers” are very popular.Read More
Online Image Repair: From “Do Nothing” to “Black Ops”
Posted on: 02.06.14 Posted in: DavidPRBlog
Managing negative internet content has become part of the marketing mix for many companies. And if we judge by the frequency of ads on satellite radio for online reputation management firms, it might lead you to believe that we all have a problem that needs fixing.Read More
Steps to Remove Defamatory Blog Posts
Posted on: 01.03.14 Posted in: DavidPRBlog
Online reputation management takes on many forms. When negative information is posted online about a person or business, a number of strategies can be employed. A business can respond to the criticism on review sites, like TripAdvisor or Yelp, by replying to a negative comment. One can also reply to an offending blog post. Some companies employ online reputation management companies to push down (suppress) negative content.Read More
Digital Reality Meets Jurassic Park
Posted on: 11.07.13 Posted in: DavidPRBlog
For years, the public relations sales pitch included a reminder that “perception is reality.” How we are viewed by others helps define us, whether we like it or not. But the definition of perception is actually changing, and it’s not just the mental image that people have of us that matters. Today, we have to look beyond traditional mental imagery and also focus on how we are perceived digitally.
Perception is also digital reality.Read More
Is Owning the”Dot Com” Still Necessary?
Posted on: 10.01.13 Posted in: DavidPRBlog
Recently, I had lunch with two very smart guys, and one of the main topics was whether or not a new company needs a dot com in its website address. It was an interesting conversation.
If you have tried to register a domain name recently, you understand where this is going. Seemingly every two to three word combination of words followed by a dot com has already been registered. Read More