What is a Thought Leader and Do You Want to be One?

Posted on: 02.22.19 By: admin Posted in: DavidPRBlog

Thought LeadershipWhen I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. My young PR guy brain believed it to be a euphemistic term for being influential, or a concept bandied about primarily in MBA classrooms. Today, I’m wiser (at least a little) and now completely understand the concept and believe it offers a great marketing opportunity for executives.

What is it?

“A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.” Source: Wikipedia, which coincidentally can help you become one.

Next, sounds like a good thing, do I want to be one?

You do and for several reasons: 1) Being a thought leader distinguishes you and sets you apart from your competitors. 2) It adds credibility and name recognition. 3) It brings you new opportunities, which might be new business or marketing-related. 4) It helps keep you on the top of your game. Once you become a thought leader, you have to nurture it and continue to build upon it.Read More

Do you Resolve to Write a Business Book?

Posted on: 01.12.17 By: admin Posted in: DavidPRBlog

yes you can write a business book

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” or “Why did you write it?”  Instead, it’s “Did you self-publish?”  When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?” with an eyebrow raise—and then we almost immediately jump to a “How did you do that?” conversation.

It’s interesting to me that the assumption is that I self-published, and I think this has as much to do with an overriding belief that self-publishing is the path of least resistance and also that securing a publishing contract is impossible.

I’m here to tell you that getting a traditional publishing deal to write a business book is absolutely possible, and I’m not diminishing self-publishing in the least.Read More