Strengthen Your Marketing Channels in 2015

ic top shelfA consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. Because my blog is  written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. This week, though, I was invited to a marketing event that I just couldn’t turn down. It involved a major liquor company and the sampling of specialty cocktails, kind of like a wine tasting but with hard stuff. I was in.

The event was sponsored by Intercontinental Hotels and Bacardi, and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. It was held at Bacardi headquarters, not far from my office.Read More

Changing the PR Channel

vintage antennas david pr groupAs I have told my stunned teenage children, we only had four television channels when I was a kid.  Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS.  Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.”  Our viewing choices and channels were very limited, but we didn’t know any better.  Oh yeah, there was an informal fifth channel which I will call the “Shut-Off the TV and Go Play Outside Channel,” but the details of that one are best left to another post.Read More