If marketing whiz Jeff Hayzlett ruled the world, one of the first orders of business would be to outlaw the words “I can’t.”
A former chief marketing officer at Kodak, turned consultant and entrepreneur, Hayzlett stands firm that nearly anything can be accomplished in the business world if you put your mind to it. I interviewed Hayzlett recently and found his take on marketing to be both motivating and thought provoking.
Hayzlett’s book Think Big, Act Bigger: The Rewards of Being Relentless could vie for shelf space somewhere in between self-help and autobiography, but it belongs in the business section. He offers a glimpse into the blueprint that led him from growing up in South Dakota, to Kodak and to hosting a show on Bloomberg TV, which he then moved to an online platform as the C-Suite Network. He’s built a little empire and isn’t shy about telling us how he did it – not because he’s bragging, but because he believes the rest of us can do it too.Read More