We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Often, the lack of a social media policy is to blame.
On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. It was a huge and offensive embarrassment. Aside from a better senses of history, how do you protect your business from social media mishaps? A solid social media policy is a good start, so here are the main elements of a social media policy.
Offline rules apply to online activities
Most companies have an employment agreement or handbook which offers guidance on employee conduct. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well.