Bezos Flips Script on National Enquirer

In the 1996 movie Ransom, Mel Gibson stars as an executive whose son is kidnapped by a bad guy played by Gary Sinise. The boy is held for ransom, and in the movie’s most famous scene, Gibson appears on the local news and pours $2 million in cash onto the anchor desk.  He then says:

This is your ransom. Two million dollars in unmarked bills, just like you wanted. But this is as close as you’ll ever get to it. You’ll never see one dollar of this money, because no ransom will ever be paid for my son. Not one dime, not one penny. Instead, I’m offering this money as a reward on your head.

I couldn’t help but think about this scene when I read Jeff Bezos’s blog post last week, targeting the publisher of the National Enquirer David Pecker. Just as Mel turned the “hunter” Sinise into “the hunted” in the movie, Bezos flipped the script on the National Enquirer.Read More

How Companies Make Money on Instagram

How companies can make money on InstagramWe often hear about celebrities getting paid big bucks to endorse products on Instagram. Reality television personality, model and entrepreneur Kylie Jenner purportedly earns $1 million per sponsored post.  She has 124 million followers.  According to the Instagram Rich List compiled by Hopper HQ, others who are said to be cashing-in include singer Selena Gomez ($800k per post), soccer star Cristiano Ronaldo ($750k per), Dwayne “The Rock” Johnson ($650k per) and a whole slew of entertainers, sports figures and Kardashian family members making six figures. Note: I’m not certain that stars like Selena Gomez, for example, are actually getting monster checks per single post. A quick peak at her Instagram feed shows several sponsored posts for handbag company Coach – for which she has a widely reported $10 million promotion and design gig. Is part of her deal a number of Instagram posts per year, for example?  Regardless, when you have more than 100 million followers who value your endorsement, it equates to tremendous reach, even if the figures might be inflated.

While this is fun from an entertainment-news-brain-candy perspective, it’s not necessarily useful information for companies which don’t have million-dollar marketing budgets.  The typical small business isn’t paying a celeb like The Rock to rep their product.  So how should you use Instagram for your business?Read More

NFL’s “No-Call” Heard ‘Round the World

Like most sports fan, I watched the NFC Championship game last Sunday with modest interest.  I’m neither a fan of the New Orleans Saints nor the Los Angeles Rams. (I’m a long-suffering Miami Dolphins fan but that comes into play a bit later.) The big story was the “no-call’ of a blatant defensive pass interference penalty near the end of the game.  If you haven’t seen it, Saints wide receiver Tommylee Lewis was fouled by Rams defensive back Nickell Robey-Coleman as a pass arrived from future Hall of Famer Drew Brees. For any football fan, it was almost a perfect example of defensive pass interference: A receiver tries to catch a ball but a defensive player grabs, pushes or otherwise interferes so the receiver doesn’t get a fair chance to catch it. In this case, Robey-Coleman annihilated Lewis well before he had a chance to attempt a catch.In most cases like this, a football official throws a penalty flag.  But not last Sunday.

Saints fan are outraged, and football fans everywhere are stunned as the no-call changed the outcome of the game and therefore which team would be in the Super Bowl. It’s one of those plays that will be remembered for many years to come.

In response, the NFL has officially said, well, nothing. Read More

Quick Guide to Online Review Management

David PR Group Online Review ManagementReview sites are here to stay, so we can’t put our heads in the sand and ignore them anymore. Sites exist to review all manner of businesses, and your business may have reviews that you have never seen – leaving the reputation of your business in the hands of the internet community without any input from the business owner or management.  Review sites have strong authority with search engines, and online reputation management firms which have attempted to suppress review sites with positive content are losing the battle. Many online reputation pros have thrown in the towel and are now recommending engagement to change review site content, rather than trying to push them down in search results.

Claim

Claim or create your company page on the main review sites. Your company may not yet have a listing on a site like Yelp, but any customer or interested party could create one without your knowledge and certainly without your consent. Business owners should look at the main review sites and either claim their page if one has already been created or create their own listing – this will give you a small level of control. If you have a claimed page, then you can enable the tools provided to businesses by review sites, such as notifications of new reviews and the ability to respond to reviews. This is the single most important reason to claim your page, so that you will be notified of new reviews.Read More

Top Online Reputation Trends for 2019

David PR Group Online Reputation Trends for 2019After a year that saw a slew of epic social media fails, like an Elon Musk tweet leading to a set of $20 million fines and numerous folks losing jobs over offensive posts, I can say with certainty that 2019 will offer a new batch of colorful online problems. Some of the old pitfalls remain, but there’s also hope as we learn to better manage our online lives – and hopefully be less judgmental of others. Here are five key online reputation trends for 2019.

Your job is watching you, but mainly if you screw up

While most employers truly don’t care what you do in your off hours, what you say on personal social media accounts can still get you in hot water and even fired. For example, last month Green Bay Packers Associate Head Coach Winston Moss posted on Twitter that the team needs to hold star quarterback Aaron Rodgers accountable for the team’s poor play. Moss was quickly fired. Lesson: Don’t publicly bash your organization’s most high-profile employee. Sure, we have freedom of speech in America, but you don’t get to say whatever you want with impunity. I’m not an employment lawyer so I can’t get into the finer points of what constitutes a legally fire-able offense, but I know that in some states an employer doesn’t need a reason to terminate you. My advice is that it’s best to keep controversial opinions to yourself, and don’t say anything on social media that you wouldn’t be comfortable saying in your company break room among all of your co-workers.Read More

Holiday Tips to Protect Your Online Reputation

As we close out the year, many of us will attend office-sponsored holiday parties and fun gatherings with friends and neighbors. Risks for online problems have never been greater as 2018 was marked by a rise in people losing their jobs due to negative social media posts and all manners of online reputation problems.

A few key tips for holiday party season:

More cameras than ever

Each year, it becomes easier for holiday party misdeeds to be captured digitally. The global digital surveillance market is projected to grow by more than 9% per year, and this year Amazon bought video doorbell company Ring for a purported $1 billion. More cameras are coming.  According to Pew Research Center, more than three quarters (77%) of U.S. adults own a smartphone. That means that three out of four folks at your party have a camera – and many are not afraid to use it. So when you are thinking about having that extra glass of wine,imagine that nearly every adult can take your photo in an instant. Be on your best behavior.  And when you are at a gathering with coworkers, don’t complain – about anything.  If you are not having fun, power through it and leave early.  Don’t over-imbibe,over-stay or over-talk because bad behavior can be memorialized online. Have a good time but as I tell my college-aged daughter: “Don’t do shots.”Read More

Can You Really Submit an Op-Ed Anonymously?

Can you really submit an anonymous op-ed?Events of last week struck me regarding the concept of anonymity these days.  Like everyone else, I’m curious to learn the author of the now infamous New York Times anonymous op-ed. (Analysis from Slate and the BBC is fun to read.) I will let others jump into the mud pit to wrestle over whether the author is a patriot or a coward. I’m interested in how one actually remains anonymous in the digital age.

Word is that the op-ed author approached the Times through an intermediary, and his/her identity was confirmed by the paper.  If you or I wanted to get sensitive or confidential information to an outlet like the Times, could we do it and remain anonymous?

You can go right to the media outlets for answers. The Times, Associated Press, Bloomberg, Forbes, NPR, Wall Street Journal, Washington Post and USA Today, among others, offer ways to send a confidential news tip.  SecureDrop and old-fashioned postal mail are the most common, but here are a few options:Read More

No Reputation is a Bad Reputation

no reputation is a bad reputation David PRSome businesses do well operating “under the radar.”  During my career I have met many executives who have purposely kept a low profile, avoiding publicity as they focus intently on their business and their market.  The strategy sometimes makes sense when companies face large logistical and operational challenges that supersede public relations and marketing.  Some executives also shy away from PR because they don’t want to draw the attention of potential competitors.

My experience is that this only works up to a point.

In recent weeks, I have encountered several companies that are facing significant online issues.  One is a a great company that took flying beneath the radar to new extremes.  The company has thousands of employees and multiple offices, appears to be very successful and yet has almost no online presence.Read More

5 Simple PR Tactics to Grow Your Business in 2018

5 Simple PR Tactics for 2018With the new year come new marketing goals. Many folks I speak with want to increase their name recognition and build their brand in 2018.  While a full-blown public relations campaign is a surefire bet, a number of other tactics exist to meet your goal of improved name recognition.

Originally published on Business.com.  Read more at https://www.business.com/articles/5-simple-pr-tactics/T

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PR Lessons from 2017

The past 12 months have been fascinating in the world of public relations. We have a president who communicates off-the-cuff each morning to his more than 45 million Twitter followers, and for the first time in at least eight years, most of us can name the White House Press Secretary. Communications from the White House has never been more high profile. We also learned this year that no amount of PR wizardry or spin control can save executives, even at the highest levels, who are guilty of sexual misconduct. Here are a few main PR lessons from 2017, when perception and reputation ruled the day.

Words Matter

Each day, major news networks focus part of their daily coverage on what President Trump tweeted that morning. Whether you agree or disagree with him, he is showing that he can control part of the news cycle and that words still matter. Trump’s tweets have a huge impact on how he is perceived. His word choices and tone are interpreted by both his supporters and detractors, and he often makes mistakes that cost him on the perception front. He recently “called-back” a tweet, claiming it was instead written by his lawyer. Again, it doesn’t matter what side you are on, but even in this age where visuals and short videos dominate, words still matter.Read More