What do every great movie, book and marketing campaign have in common? The answer: a great story. Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. While it’s OK to be brief in your communications, we can’t let our story suffer because of the medium. And with the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.
The winds of backlash are again brewing near the shores of Lake Erie as Cleveland Cavaliers’ fans await “The Decision” part two. Rumors are flying that basketball superstar LeBron James may part ways with the Miami Heat and play for Cleveland. The idea that the Akron native might return to Ohio is not outside the realm of possibility.
One of the big stories of the summer is the rise of ridesharing services. You may have heard of the major players (companies Uber and Lyft) or seen one of the Lyft cars — distinguishably marked with a rather undistinguished-looking pink mustache.
For the uninitiated, ridesharing offers an alternative to traditional taxis.
In an interview with The New York Times back in December, Jurgen Klinsmann, coach of the U.S. mens national soccer team (USMNT), said that the U.S. can’t win the World Cup which begins today in Brazil. After the story came out, I was truly surprised that Klinsmann, even though he is German, would ever suggest such a thing to American fans. How dare anyone say we can’t win before the matches even start? Sacrilege. He caught some heat for the statement, but I figured it was just a media training lapse. Then yesterday, he said it again! In my opinion, Klinsmann’s attitude is emblematic of why soccer can’t seem to catch on in the U.S.
Google last week unveiled a system which enables citizens of the European Union to ask the search engine to remove results from its listings. The move comes in response to a landmark E.U. court ruling which gave people there the “right to be forgotten.”
In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story itself was interesting, one thing that struck me was that 60 Minutes didn’t have a photograph of the famous trader. The background was that he had purchased the rights to any photos taken of him and prevented his image from being published anywhere.
The Donald Sterling imbroglio captivated both sports and non-sports fans this past week. The story moved so fast that we went, in a span of a few days, from not knowing a thing about the L.A. Clippers owner to knowing far too much and then seeing him banned as an NBA owner. Looking at it in review, I see some clear winners and losers.
An over-reliance on a familiar tool is a concept made famous by American psychologist Abraham Maslow who in 1966 said: “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”
Recently, I worked on two interesting yet vastly different online reputation problems, and the experiences affirmed to me that even though online reputation management issues are diverse, “hammers” are very popular.
At some point in the recent past, it became popular to include one’s awards and accolades in your e-mail signature. It’s now common to finish reading an e-mail and then notice that the sender’s company is a “Great Place to Work” or a member of the (insert trade magazine here) “Top 100.” While I don’t like to see e-mail monikers overwhelmed by such plaudits, I must admit that I’m a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.
One day last week, my wife called me and she was aghast regarding the story of Josh Hardy, a seven-year-old cancer survivor from Virginia who is suffering from a severe infection due to his weakened immune system. There’s a drug in development that can treat Hardy’s critical and potentially fatal condition, but the pharmaceutical company was refusing to give the medicine to the kid.