As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” Our viewing choices and channels were very limited, but we didn’t know any better. Oh yeah, there was an informal fifth channel which I will call the “Shut-Off the TV and Go Play Outside Channel,” but the details of that one are best left to another post.
I have been thinking about channels a lot lately but mainly communications and distribution channels for our marketing messages. We need to seek them out, manage them, sometimes pay for them and often create our own.