Publish or perish! We hear about it in the context of academia all the time. In order for would-be professors to be considered for tenured positions, they need to regularly showcase their brilliance through publishing relevant scholarly works. I would argue that CEOs should follow the same advice though they need not regularly publish doctoral-thesis-worthy communications but rather compelling blog content which can advance their business and personal interests. Below are five reasons why companies should embrace the CEO blog:
Puts a face to your organization. A CEO is almost always the best single human asset that a company has, particularly start-ups and smaller companies. Yet many businesses hide their top asset behind a marketing curtain. A short website bio, usually without contact information, makes most CEOs appear inaccessible. If your goal is to be a customer-facing and customer-focused organization, a CEO blog can create a public face for a company. Showcasing your company’s personality can go a long way to defining your values.