Archives for November 2013

Person of the Year?

image

A few years ago, my aunt Rosie told me of a great Thanksgiving tradition: After the big meal, her family discusses who should be named TIME‘s Person of the Year.  Since I typically distribute my blog on Thursday afternoons, I decided to offer up the question as a topic for turkey day conversation and included a survey in this post.  I have suggested a few nominees , and you can vote for one of them or write-in your own.Read More

Crank-Up the Content in ‘14

image

Saw my first “perfect gift for Dad” holiday commercial this week.  For the man who has everything, you can buy “super-grip” pliers that serve a multitude of macho functions including, this was my favorite, “safely hold materials when you weld and grind.”  Does it get manlier than that?

I figure if they can start advertising the holiday season before Thanksgiving (and, alas, even before Halloween), then we can begin discussing marketing for 2014 now.  Here are a few things to think about as you plan for ‘14:Read More

Bullying of a Brand

image

Embroiled in one of the biggest sports scandals of the year, the Miami Dolphins face allegations of bullying, racism and hazing. The details of “offensive lineman” Richie Incognito’s alleged bullying of teammate Jonathan Martin have been well-reported in recent weeks, and the problems continue to swirl-around a football team that was already struggling.Read More

Digital Reality Meets Jurassic Park

For years, the public relations sales pitch included a reminder that “perception is reality.”  How we are viewed by others helps define us, whether we like it or not.  But the definition of perception is actually changing, and it’s not just the mental image that people have of us that matters.  Today, we have to look beyond traditional mental imagery and also focus on how we are perceived digitally.

Perception is also digital reality.Read More