
Fake News Can Damage Your Corporate Reputation
Fake news just got real. Last weekend, a North Carolina man named Edgar Welch drove to Washington, D.C., with the

Fake news just got real. Last weekend, a North Carolina man named Edgar Welch drove to Washington, D.C., with the

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. We learned

A week removed from the craziest presidential election in modern times, and we continue to feel the aftermath, particularly on

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential

Recently, I spoke at my local chamber of commerce about online issues, and a number of attendees approached me about

When I first started my career in public relations, I was really lousy at asking for the sale. I always

The university admissions process is a big topic around my house these days as my daughter is prepping for college

Despite incredible advances in technology, the development of messaging during a crisis still feels like it is done on the

Here’s a news flash from well-known speaker and author David Avrin: Your marketing probably sucks. Ouch, right? In his latest