Marketing by Ron Burgundy

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One day soon (it was supposed to be tonight), fictional newsman Ron Burgundy will guest host ESPN’s signature newscast “Sportscenter.”  If you don’t like sports and haven’t seen the 2004 classic comedy “Anchorman,” then you may not know what I’m talking about.  I can guarantee this will change over the next two weeks as the publicity machine for Will Ferrell’s “Anchorman 2” hits full stride in ways that movie marketing has never seen before.  In advance of the movie’s December 18 release, Ferrell and “Anchorman 2” are changing the way movies are publicized by going far beyond action-packed trailers and media tours.Read More