Trump Administration Sets PR Back Years

Melissa McCarthy is Sean SpicerSince the election, I have discussed President Donald Trump’s communications style and practices with dozens of people, from fellow public relations and communications pros to friends and family members.  While I don’t want to get into specifics about his foreign and domestic policies, I am comfortable discussing how Trump’s communications practices have the potential to set back the PR profession years.

Sure, my profession doesn’t itself have the greatest reputation.  I have been called a flack, a spin doctor and probably worse (actually, I know there’s worse), but I believe the example being set in Washington for the future of public relations is more damaging than mere name calling.Read More