All Reputation Management Tools Not Created Equal

image

An over-reliance on a familiar tool is a concept made famous by American psychologist Abraham Maslow who in 1966 said: “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”

Recently, I worked on two interesting yet vastly different online reputation problems, and the experiences affirmed to me that even though online reputation management issues are diverse, “hammers” are very popular.Read More