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Rarely a week goes by that I don’t encounter someone who is frustrated with social media. I have friends who have taken extended breaks from Facebook, and others who often see it as a platform for people to be nasty in a somewhat anonymous manner. Still others just find Facebook overly commercialized.
Entrepreneur Paul Budnitz and designer Todd Berger fall into this category. Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello.Read More
What do every great movie, book and marketing campaign have in common? The answer: a great story. Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. While it’s OK to be brief in your communications, we can’t let our story suffer because of the medium. And with the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.
