Online Image Repair: From “Do Nothing” to “Black Ops”

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Managing negative internet content has become part of the marketing mix for many companies.  And if we judge by the frequency of ads on satellite radio for online reputation management firms, it might lead you to believe that we all have a problem that needs fixing.Read More

Digital Reality Meets Jurassic Park

For years, the public relations sales pitch included a reminder that “perception is reality.”  How we are viewed by others helps define us, whether we like it or not.  But the definition of perception is actually changing, and it’s not just the mental image that people have of us that matters.  Today, we have to look beyond traditional mental imagery and also focus on how we are perceived digitally.

Perception is also digital reality.Read More