Saw my first “perfect gift for Dad” holiday commercial this week. For the man who has everything, you can buy “super-grip” pliers that serve a multitude of macho functions including, this was my favorite, “safely hold materials when you weld and grind.” Does it get manlier than that?
I figure if they can start advertising the holiday season before Thanksgiving (and, alas, even before Halloween), then we can begin discussing marketing for 2014 now. Here are a few things to think about as you plan for ‘14:Read More