Crank-Up the Content in ‘14

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Saw my first “perfect gift for Dad” holiday commercial this week.  For the man who has everything, you can buy “super-grip” pliers that serve a multitude of macho functions including, this was my favorite, “safely hold materials when you weld and grind.”  Does it get manlier than that?

I figure if they can start advertising the holiday season before Thanksgiving (and, alas, even before Halloween), then we can begin discussing marketing for 2014 now.  Here are a few things to think about as you plan for ‘14:Read More