How to Determine a Law Firm Marketing Budget

Originally published on our subsidiary site

Clients often ask us how much they should spend on marketing their law firm each year. It is a simple fact that marketing is going to cost money. However, it’s how you spend your money that makes a difference. You want to create a law firm marketing budget that matches your goals.

The American Lawyer reports that the AM Law 200 firms spend about 2 percent of gross revenues on marketing related expenses. And that number is actually low. Law firm management consultancies have long held that law firms (except for personal injury firms, who must spend more) should plan on spending about 2 to 5 percent of gross revenues on their marketing efforts.Read More