The Politics of Authentic PR and Communications

Leading presidential candidatesThough I enjoy following politics and have had many lively conversations about the presidential campaign, I have hesitated to write about it given the polarizing nature of such things – and the fact that one person’s non-partisan observation can quickly be perceived by another as a partisan insult.

Yet as a public relations professional, it’s difficult to ignore what Stephen Colbert called “the big orange elephant in the room,” meaning Donald Trump.  He’s turned one side of the political landscape on its head, and while you may think he’s soon to flame out, it’s impossible to ignore the fact that he has brought a level of authenticity to the race that hasn’t been seen before.  Therefore, it’s time for me to weigh in.

Part of a classic strategy to win the White House in recent decades has included the following:Read More