If You Think Your Audience Is an Algorithm, You’re Doing it Wrong

Google-Hummingbird-Algorithm-Update2One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. In the business world, if you don’t understand your audience, you can develop marketing material that goes over your audience’s collective head, or worse, insults them. Remember, your audience comprises people who you want to educate, connect with, and persuade.Read More

Should the U.S. have Google’s “Right to be Forgotten” too?

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Google last week unveiled a system which enables citizens of the European Union to ask the search engine to remove results from its listings. The move comes in response to a landmark E.U. court ruling which gave people there the “right to be forgotten.”Read More