Seahawks Player a Quick Study in Crisis PR

Like millions of other football fans, I watched the NFC championship game when the Seattle Seahawks defeated the San Francisco 49ers to advance to the Super Bowl.  At the end of the game Seattle defensive back Richard Sherman was interviewed by Fox’s Erin Andrews, and he proceeded into an epic rant disguised as an interview.  The Seahawks had just advanced to the Super Bowl, but the only thing Sherman wanted to do was disparage 49ers receiver Michael Crabtree.  The vitriol spewing, wild-eyed Sherman appeared unhinged.  Take a look.Read More