As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” Our viewing choices and channels were very limited, but we didn’t know any better. Oh yeah, there was an informal fifth channel which I will call the “Shut-Off the TV and Go Play Outside Channel,” but the details of that one are best left to another post.Read More
Changing the PR Channel
Posted on: 08.04.14 Posted in: DavidPRBlog
Marketing by Ron Burgundy
Posted on: 12.05.13 Posted in: DavidPRBlog
One day soon (it was supposed to be tonight), fictional newsman Ron Burgundy will guest host ESPN’s signature newscast “Sportscenter.” If you don’t like sports and haven’t seen the 2004 classic comedy “Anchorman,” then you may not know what I’m talking about. I can guarantee this will change over the next two weeks as the publicity machine for Will Ferrell’s “Anchorman 2” hits full stride in ways that movie marketing has never seen before. In advance of the movie’s December 18 release, Ferrell and “Anchorman 2” are changing the way movies are publicized by going far beyond action-packed trailers and media tours.Read More