One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” How do you do it? How do you develop a communications strategy?

The answer: Get your GAME on.

While developing a complete communications strategy takes research and in-depth planning, one can make the first moves fairly easily and can quickly point the ship in the right direction. This process, which can take a few hours for a cursory approach or several weeks for a deep dive, focuses on four areas: Goals, Audiences, Messaging (and tactics) and Evaluation. “GAME,” get it? (Don’t feel the need to be snarky about the “T” in “tactics.” It’s my process, so I’m calling it “GAME.”)Read More