The law firm website is the cornerstone of any marketing program. It is ultimately where we are driving prospects and the main point of contact for potential clients. So it better be good right? Well, it better be effective before it is pretty or an award winning design.
Many fall short on basic web strategies when it comes to how to market a law firm. While we don’t hold ourselves out as web designers or search engine optimization gurus, we do review many legal websites that are lacking in the basics of SEO. Many lawyers fall down on the basic “blocking and tackling” of legal Internet marketing because their website is lacking in SEO basics.
Secondarily, developing a social media strategy to go along with your website optimization is one of the most cost effective ways to build an attorney’s or firms online presence.
We can assist with both of these areas — and do it quickly and seamlessly.
Starts with a quick audit. While we offer a free website consultation to assess your needs, to be truly effective, we need to perform a detailed audit of your site and the markets in which you compete. Upon reviewing the results of the audit, we develop a plan in conjunction with the law firm to optimize the site. We want to know more about your main practice areas, where new business typically comes from, and how you want to be perceived in the marketplace.
We then help rework some of the website copy and typically alter the page titles, meta tags, focus keywords and meta descriptions of the pages in order to improve search engine performance. We may also suggest other content changes or even help develop a blogging component. Every plan on how to market a law firm is a little bit different, so we make a custom plan and execute it.
Next we help build your firm’s social profile. The largest social media sites have quickly become some of the most authoritative sites online. We help you take advantage of this by developing profiles on these top sites, which can build your overall online reputation and bolster your SEO.