Working with the media is at the core of our organization. Deep within our collective business soul, we are publicists – as this was the primary task associated with the public relations profession when we started more than 20 years ago. We understand the media and have solid relationships with reporters locally, regionally and nationally.
Despite the slow, agonizing demise of print publications, media relations remains a vibrant part of the law firm PR and marketing mix for attorneys. The value of earning media coverage to showcase your expertise handling a major deal or winning a big case still moves the marketing needle. Clients and prospective clients are often impressed when their attorney is in the newspaper, on the radio, on television or featured prominently online. Legal public relations results bring value.
We develop programs to effectively reach media outlets and help attorneys build name recognition, enhance their credibility and attract new clients.
Local Media. Regardless of where you are located, we can reach out to media outlets in your market. We have a database of every media outlet in the nation and know how to tailor your message to the respective journalists. We can develop a strategy to keep your name in front of local reporters and build ongoing relationships.
Trade Media. In many instances, attorneys can make a name for themselves within the many trade media outlets that cover the industries served by their practice areas. Again, back to our database, we have access to media outlets around the country in every imaginable area; and we have experience securing bylined article opportunities for our clients as well as feature stories. In some cases, trade media coverage is more valuable than national coverage as it reaches a more targeted audience. We have had success placing our clients in many publications which serve as the “bible” of their respective industries.
National Media. During our more than 20 years in legal public relations, our clients have appeared in some of the largest and most dominant news outlets in the world: The Wall Street Journal, New York Times, The Economist, NBC Nightly News, Good Morning America, CNN, Fox News and the list goes on. We accomplish results like these by identifying trends and great stories that top-tier outlets want to cover. We work closely with our clients to build stories and then get the necessary results. Guest appearances, cover stories, and trend pieces then follow.
We develop media relations plans for firms of all sizes and would enjoy an opportunity to discuss your media relations and legal public relations needs and desires.