What’s the New Demand? (Pandemic and Your Brand)

What's the New Demand?We know that we’re looking at a new normal for business, at least in the short term. Once the economy “turns back on,” some businesses will not survive while a few lucky companies will be able to quickly begin doing the same work they have always done. Eventually, restaurants will reopen. Same thing with hotels. Services will be offered again (and hopefully I will be able to get a haircut.) Realistically, most of us will be operating at some reduced capacity.

Right now, many business owners wished they diversified their book of business or expanded the offerings that they sell. Now, while things are in flux, it is a good time to look at demand in your industry. What will it be in the future? What will consumers and business owners need? As we pull through this crisis, what can you offer to help them? Where’s the opportunity?

Can your company assist with the new demand? Can you reach more customers by embracing new platforms? Can you expand e-commerce? Can you help folks refinance debt? Restructure their business? Get money so they can scale up? Liquidate stuff?

If you are in a service business or professional services, you are likely operating on an amended schedule. Lots of things are stalled. What I’m saying is: You’ve got time. Use it to figure out how you can be less dependent on a few sectors or worse, any one part of the economy. Look for ways to meet the newly identified demand.

Once you have some ideas, take action. Revamp your marketing plan, update your website copy, think about launching a new entity. When the new normal arrives, hopefully sooner than later, be prepared to kick ass and meet the new demand.

Like many of you, I’m working from home. There are only so many carpool karaoke videos that I can watch in my downtime. So, I too have time and am working on meeting the new demand in the communications world. And believe me, I would enjoy a chance to discuss your plans as well. Consider me a sounding board while my next video buffers. Call me at 305-724-3903 and let’s figure out the new demand in your business.

–John

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