Archives for July 2015

Can Your Reputation Withstand Increased Surveillance?

Vatican_Pope_06523CCTV_CamerasSitting in a restaurant with a friend recently, I asked a simple question: How many cameras are in this place? He looked up and immediately pointed out several hemispherical domes in the ceiling, scattered around the restaurant. He identified the surveillance cameras and confidently guessed “about 10” — but he had fallen right into my trap. What about the cell phone cameras, I asked? He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. At that moment, if a customer were to try to sneak off with a pastry, steal someone’s wallet or go on an epic rant about the price of an extra scoop of guacamole, there were dozens of people at the ready to document it. Any misstep could turn into an online reputation issue within moments. And this is true not just at a Panera Bread in Florida but nearly every restaurant and retail store in the United States. Whether we like it or not, we are being watched.

200 Million Camera Phones
According to analysts, there will be more than 200 million camera phones in the United States by 2017. (The U.S. population is around 320 million, by the way.) We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices fall, and they become easy to monitor with web-based technology.Read More

Make your mobile phone valueless

davidpr.com online reputation securitySince I started helping people with online reputation issues, I have heard some amazing tales but few as educational as this one.  A lady called me up with an awful problem.  Her phone had been stolen from her locker at her job and now, yes you may have already guessed it, inappropriate pictures of her were now on the Internet.  She made three mistakes, all preventable.  Yet, the main lesson is that we all need to make our mobile phones valueless.

First, what the girl did wrong.  Taking naked pictures of oneself — duh!  This one confounds me but just continues-on in our society.  We need to teach our sons and daughters not to do this, and also teach them not to ask it of other people.  In addition, this young lady failed herself in two other technical categories.  She didn’t enable the passcode feature on her phone, and she didn’t set up the Find My iPhone/remote data-erasing features.  In her case, three strikes equaled revenge porn.

Sadly, we can buy purchase protection to replace a lost or stolen phone, but no such insurance exists for a damaged reputation.

On to my main point, if you truly want to protect yourself from the many perils of a lost or stolen phone, you need to have everything of value backed up, preferably automatically.  If you lose possession of your phone, the physical value of your phone should be the only concern you have.   Here’s how you do it, and the cloud service providers are going to love me.Read More

3 Pieces of Advice From an Online Reputation Fixer

Originally published on PRDaily.com

For the past two years, I have been building a segment of my business around helping people with online problems.

Striving to get negative content removed from search on behalf of my clients has been, without question, one of the most interesting things I have done in my 25-year career in public relations.

I gained interest in the practice due to a number of factors. Part of it was directly related to hearing an increasing number of online horror stories, and the other part of it has to do with my sometimes overly righteous personality. I have strong opinions about what is fair and what is unfair in life, and the Internet can be incredibly unfair. It enables people to say almost anything they want. The door to the online world is wide open for crazy people, mean people and folks with an axe to grind.

As I develop my own reputation as something on an online reputation fixer, I have learned that a huge number of folks have issues with our digital world. The Internet plays a major role in how we are perceived, and many of the challenges facing PR professionals today have to do with online issues. Quickly and steadily, the two worlds are starting to collide.Read More

How to Determine a Law Firm Marketing Budget

Originally published on our subsidiary site LawsuitPressRelease.com.

Clients often ask us how much they should spend on marketing their law firm each year. It is a simple fact that marketing is going to cost money. However, it’s how you spend your money that makes a difference. You want to create a law firm marketing budget that matches your goals.

The American Lawyer reports that the AM Law 200 firms spend about 2 percent of gross revenues on marketing related expenses. And that number is actually low. Law firm management consultancies have long held that law firms (except for personal injury firms, who must spend more) should plan on spending about 2 to 5 percent of gross revenues on their marketing efforts.Read More