Archives for October 2014

Apple CEO Takes Page From LeBron’s Playbook

Posted on: 10.30.14 By: admin Posted in: DavidPRBlog

apple outTim Cook “Comes Out” with Authentic Communication Delivered Directly

When I read Tim Cook’s bylined piece in Bloomberg BusinessWeek this morning, I was more interested in the “how” rather than the “what” or even the “why” of this story.

Cook took a page directly from the playbook popularized this summer by LeBron James – author an authentic, genuine message and deliver it as directly and cleanly as possible to your audience.Read More

You had me at Ello! 5 Questions with Todd Berger

Posted on: 10.26.14 By: admin Posted in: DavidPRBlog
DavidPRblog interviewed Ello's Todd Berger

Ello Logo

Rarely a week goes by that I don’t encounter someone who is frustrated with social media. I have friends who have taken extended breaks from Facebook, and others who often see it as a platform for people to be nasty in a somewhat anonymous manner. Still others just find Facebook overly commercialized.

Entrepreneur Paul Budnitz and designer Todd Berger fall into this category. Budnitz, who also sells titanium “city” bikes that can retail for more than $8,000, and Berger are two of the founders of a new social network called Ello.Read More

The Race Back to Actual News

Posted on: 10.17.14 By: admin Posted in: DavidPRBlog

The Race for blog davidprMore than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism.  A robust, free press remains part of the fabric of our nation, even as we continue to struggle with how to pay for it.  Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers.  Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds.  Advertising was a byproduct of journalism, which has, at times, over-shadowed it—but I promise you, journalism will endure.Read More

If You Think Your Audience Is an Algorithm, You’re Doing it Wrong

Posted on: 10.09.14 By: admin Posted in: DavidPRBlog

Google-Hummingbird-Algorithm-Update2One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. In the business world, if you don’t understand your audience, you can develop marketing material that goes over your audience’s collective head, or worse, insults them. Remember, your audience comprises people who you want to educate, connect with, and persuade.Read More