Archives for February 2014

Sometimes you have to dig in and play rough

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One doesn’t typically equate Miami with artifacts and prehistoric ruins, but today the city has a bona fide archaeological controversy on its hands.  And while my knowledge of antiquities is best measured by how many times I have seen Raiders of the Lost Ark, I do know a good PR mess when I see one. This tale began earlier this month when archaeologists announced they had uncovered remnants of a Tequesta Indian Village on prime downtown Miami real estate.  The site, called “highly significant” by one anthropologist, includes eight large circles comprised of uniformly carved holes in native limestone that are believed to be foundation holes for dwellings dating as far back as 2,000 years.Read More

Would you appear on Al Jazeera America?

Last December I wrote a blog post about the movie Anchorman 2, and after it ran, a producer from Al Jazeera America called and asked if I would be interested in appearing on the cable network to discuss the marketing of the Will Ferrell movie.  It made me pause and think.Read More

Online Image Repair: From “Do Nothing” to “Black Ops”

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Managing negative internet content has become part of the marketing mix for many companies.  And if we judge by the frequency of ads on satellite radio for online reputation management firms, it might lead you to believe that we all have a problem that needs fixing.Read More