Like millions of other football fans, I watched the NFC championship game when the Seattle Seahawks defeated the San Francisco 49ers to advance to the Super Bowl. At the end of the game Seattle defensive back Richard Sherman was interviewed by Fox’s Erin Andrews, and he proceeded into an epic rant disguised as an interview. The Seahawks had just advanced to the Super Bowl, but the only thing Sherman wanted to do was disparage 49ers receiver Michael Crabtree. The vitriol spewing, wild-eyed Sherman appeared unhinged. Take a look.Read More
Archives for January 2014
Super Bowl Ads Ahead of the Game
Posted on: 01.23.14 Posted in: DavidPRBlog
While I don’t know who will win next week’s Super Bowl game between the Seahawks and the Broncos, I can say with certainty that, for many, the best part of the game will be the commercials. Advertisers have a lot at stake, paying nearly $4 million for the average 30-second spot, and they are leaving little to chance. They don’t just pick their best commercial and hope it catches our eye on Super Sunday – they start promoting the spots online and on television in advance. Yes, that’s right, we now have commercials promoting the commercials.Read More
What Does the Source Say?
Posted on: 01.15.14 Posted in: DavidPRBlog
When I was in high school, I read All the President’s Men, by Washington Post reporters Bob Woodward and Carl Bernstein about the Watergate scandal. Aside from being a fascinating read for a young guy who loved journalism, it was one of my first exposures to the concept of media sources and how they are treated by reporters and editors. Read More
Steps to Remove Defamatory Blog Posts
Posted on: 01.03.14 Posted in: DavidPRBlog
Online reputation management takes on many forms. When negative information is posted online about a person or business, a number of strategies can be employed. A business can respond to the criticism on review sites, like TripAdvisor or Yelp, by replying to a negative comment. One can also reply to an offending blog post. Some companies employ online reputation management companies to push down (suppress) negative content.Read More